How to make a cost effective international conference call

International conference calls brings a new dynamic to your call on several fronts that you need to consider:

Timezones. If we are just talking about attendees in Europe, the complexity is nothing more than give or take a few hours. However, if you have attendees to your calls that are dotted around the world, from the US -> UK -> Australia, then picking an ideal time for all becomes more of a struggle.For example, at the time of writing this article, it’s 10:25am in London, while in New York it’s 5:25am and in Sydney, 9:25pm. There is no ideal time for all, but there’s is a great time for one, an “ok” and “meh” for the others. That’s right – someone gets to have the call within the working day, another will need to stay at work a little later, and the third country would need to come in to work earlier than usual.

We have a more detailed article on international time zones and how best arrange a call, here.

Audio. Again, as per the timezone example of US, UK & Aus, the sheer distance between countries means that the conference call providers that don’t have sufficient infrastructure in place will cause audio issues, such as robotic voice and breaks in communication. This issue will be further compounded if some attendees are dialling in from a smartphone with a poor telephone connection.

Cost. The big one. The title of this article is ‘How to make a cost effective international conference call’, and that’s why we’ve left it until last, as the true cost of an international conference call is far more of an impact than simply the price of a call, because, as you see from the above, time zones – the cost of attendees having to come in to work earlier, or stay later, but perhaps more importantly, the audio quality. Yes, you could hold “free” international conference calls via the likes of Skype or Slack conference call services that hold the call via an internet enabled app, but these are typically not ideal for more than a handful of people, especially when the distance is so great, and, of course, the risks are even more if your call is with a client, or prospective one.

Likewise, you *could* just use any conference call service, ones that dub themselves as providing “international” services, but in reality, all they’re doing is providing your international attendees with a +44 dial in – incredibly expensive for them, and we suspect that they will not have the infrastructure in place to cater to your needs.

Find yourself an international conference call provider that offers local, country specific dial-in numbers, here.